CHICKENGUARD®

TRADE

PORTAL

welcome

Velkommen   Bienvenue   Herzlich   willkommen   Välkommen   Bienvenido   Benvenuto   Welkom

Hello.  We are ‘egg-static’ that you have found us.

Welcome to our recently launched ChickenGuard ‘one-stop’ trade portal, where you will be able to register to become a new trade partner, keep up to date with our latest news and also place your next valued order.

STATISTICS – Global sales growth

91% of sales are made through our trade partners ChickenGuard continues to grow in popularity with our trade partners due to our great products and the high cash margins to be made. We have sold directly into 49 countries worldwide but we only have trade partners in 21. We are looking out for people just like you to help us penetrate new markets whilst continuing to expand in already established ones.
OUR YOY GROWTH CONTINUES TO IMPRESS:

2015: +124%
2016: +33%
2017: +38%
2018: +66%

sold
into 49
countries

STATISTICS – Global Potential

Number of Chicken Keeping Households Around the Globe:
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CASE STUDY – Belgium

TRADE PARTNERS

✔ National Pet Shop Chain  ✔ Online Poultry Specialist
✔ Distributor (Independent Stores)  ✔ National Garden Centre Chain

THE PERFECT STORM

CHICKEN OWNERS 268,000

In Belgium alone our strategy has recently
achieved 7% market penetration
through our 11 trade partners,
but there is mountains
more potential in a
market this size.

8%

MARKET
PENETRATION

big
niche

TRADE PARTNERS

✔ National Pet Shop Chain
✔ Online Poultry Specialist
✔ Distributor (Independent Stores)
✔ National Garden Centre Chain

THE PERFECT STORM

CHICKEN
OWNERS

268,000

8%

MARKET
PENETRATION

In Belgium alone our strategy has recently
achieved 7% market penetration
through our 11 trade partners,
but there is mountains
more potential in a
market this size.
OUR GLOBAL TRADE PARTNERS:
wayfair logo
tractor supply logo
true value logo
pet stock logo
tom co logo
aveve logo
ARE YOU A: Distributor / Wholesaler | Garden Centre / Chain | Pet Store / Chain | Online Poultry Specialist | Chicken Coop Manufacturer | Egg Incubator Manufacturer | Poultry Breeder / Specialist | Veterinary Practice | Online – Home & Garden | Farm / Agricultural Store | Equine / Horse Specialist | Game Hunting Specialist | …

HUGE

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chicken middle.Right_ 1

global potential

chicken keeping householders globally

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ethos

OUR MISSION
To protect poultry against predators, and give chicken owners peace of mind, by creating highquality, innovative products which are handcrafted in the UK, and to provide unequalled customer service.
BENEFITS
Our innovative ChickenGuard automated chicken coop door openers ensure chickens are shut insafely at night, and let out reliably each morning without any owner intervention. This affords customers:
Extra hours in bed •
Weekends and vacations away •
Reassurance that their chickens are safe and secure at night •
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The ChickenGuard Family

We have hen-deavoured to make this portal as easy-to-use as possible, but in case we have missed anything, please don’t hesitate to call us.  It’s good to talk. 
 
This should help you put a face to a name…
+44 (0)1223 855636
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ChickenGuard
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EUREKA! – ChickenGuard is born

TO OUTFOX A FOX … AND OTHER PREDATORS
The idea for ChickenGuard was hatched when owner and creator, Ben, fell foul of a fox, which culled some of his beloved chickens one night. Ben had been delayed in shutting his hens in, and paid that painfully high price that is all too familiar to chicken owners. Inspired to make sure his hens were safely shut in and let out, even when he was indisposed, he designed and created the innovative automated chicken coop door opener. Whilst predators come in all shapes and sizes, from foxes to coyotes, racoons to snakes, martens and other pesky critters our products are specifically designed to outfox them all.
The first unit was engineered on Ben’s kitchen table, and tried and tested amongst friends and family.
2011 cg unit
After proving a huge success with those who trialled it, the very first unit was sold commercially.
2013 cg unit
New software updates improved usability and the visual appearance was enhanced
2015 01 cg unit
The Standard Unit (Timer only) – for the more cost conscious – was given a differentiated design
2015 02 cg unit
Modern looking, multi-lingual programming and more. Further innovations have enhanced our position as the worldwide market leaders.
2017 cg unit
Bye bye fox. . .
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. . . Hello ChickenGuard.
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made in britain
OUR UNITS We are proud that our products are made in Britain. This enables us to maintain our stringent quality control and reliable shipping methods, and to be able to retain the confidence of our customers. Although we continue to develop and design new and innovative products, we still love old-fashioned values too. Each unit is assembled by hand, and you can talk to a real person at Customer Services, all at our factory and base in Cambridge. We consider our location and our product to be a fine example of ‘agriculture marrying technology’. And as with all good marriages, we know how important good communication and loyalty are.
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