Capitalise on Bumper Spring Sales

With Spring just around the corner, we’re entering a peak time for chicken ownership. We’ve been exploring customer buying habits and how the seasons affect them.

Spring is the busy season

Chickens are the fourth most owned animal in the world after Dogs, Cats and Fish – and Spring is when everyone gets their chicks!

In spring (February through June), owners can find the broadest selection of breeds from breeders and hatcheries. Also, baby chicks need a warm space that’s dry and free of drafts, so late spring and early summer are optimal times to start owning chicks.

With ChickenGuard, we see the evidence of the seasonal uptake in Chicken purchasing in our sales trends, and in global search trends. Along with our phenomenal growth rate of core ChickenGuard products of 15% last year, and a whopping 48% in 2018 – we also know that our sales in the second quarter of the year are 40% higher than the rest of the year.

CG Standard
ChickenGuard Standard
52% Sales upift in Q2
CG Premium
ChickenGuard Premium
59% Sales uplift in Q2
CG Extreme
ChickenGuard Extreme
66% Sales uplift in Q2

We also know from analysing Google Search Trends that requests for protecting Chickens peak in Q2, being 56% higher in the Spring compared to subsequent seasons of the year.

Above: The trend analysis for search terms surrouding buying chicks

Protecting Chickens is a Necessity for Customers

For the millions of Chicken owners worldwide, raising and tending to their pets can only be done successfully if they are able to protect their Chickens from predators. Every Chicken owner is recommended to ensure their coop set-up provides enough protection for their Chickens from predators such as Foxes, who pose the biggest threat to the well-being of Chickens.

ChickenGuard is a globally trusted maker of automated Door Openers and kits which allow Chicken owners peace of mind knowing their coops are shut every night and opened every morning – even when the owners are away.

Being the most innovative brand in the industry, ChickenGuard is selling in over 50 countries and is a proud winner of the Queen’s Award for International Trade for Outstanding Short-Term Growth.

Gizmodo agrees – ChickenGuard is the best

Tech giants Gizmodo (“We Come From the Future”) have decided that the ‘life changing’ and ‘marriage saving’ ChickenGuard Premium is THE gadget of 2019.

As Andrew Couts, Gizmodo Managing Editor writes, his reluctant purchase of our automatic chicken coop door opener for his 14 chickens at his house in New York’s Hudson Valley has proved far more useful than any laptop, smart phone, smart watch or headphones. And he bought the new iPhone in 2019.

Read more about this here to see why customers are choosing ChickenGuard over any other brand.